Known for 600 years of strong Belgian heritage, Stella-Artois is no stranger to an elevated experience. Working with Mother NY, Guild produced several installations for the much talked about #GiveBeautifully experience at Moynihan Station in Manhattan. An illusionistic Stella Artois graphic made for the perfect backdrop for guests to capture photos for social media, while an illuminated pathway guided guests further into an unforgettable experience. Various wall stencils communicated the brand’s rich history and message to always #GiveBeautifully