JavaScript is required
to view this site.
With over 50,000 participants every year, the world renowned NYC Marathon is organized chaos at its best. To help with foot traffic and congestion at the NY Road Runners-sponsored registration office of the marathon, Guild produced larger than life medals that were multi-functional to say the least. Each medal was constructed using MDF and made for a great directional landmark to help participants and their guests navigate the Jacob Javits Center. All five boroughs of NYC were represented with their own medal; making for an excellent way to segment the environment. When not used for navigational purposes, the medals also made for a great photo moment for guests to commemorate an unforgettable experience in America’s largest city.