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For the International Council of Shopping Centers (ICSC) annual tradeshow, Guild worked with legacy client, Howard Hughes Corp., to design and fabricate a tradeshow booth where HHC could host all meetings and proudly display all of their current and future initiatives for the industry to admire. Staying true to HHC's continued aesthetic of elevated minimalism, their ICSC tradeshow booth was a subtle environment that made a profound statement that did not go unnoticed.