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HARE JORDAN
To commemorate the 30th anniversary of the Jordan brand, and to pay tribute to the iconic relationship between the brand and Warner Brothers, Guild partnered with Jordan to design the global retail directive for the Hare Jordan initiative. Guild developed the global retail strategy and the initial design layout for the retail rollout as well as all supporting graphics and imagery. The international program was a major success and brought nostalgia to several premium retail markets including, Hong Kong, Shanghai, Beijing, NYC, and Las Vegas.
Project
HARE JORDAN