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To launch the highly anticipated NARS x Christopher Kane collaboration, Guild fully conceptualized and executed a social media campaign to drive consumer awareness surrounding the launch of the collaborative assortment. Fans of the brand were invited to tweet #NARSChritstopherKaneUS to enter a chance to win the product, which was housed inside a rotating high-gloss orb. Each tweet counted as one hammer strike to the orb via a four-tier pneumatic hammering system. The tweet to "Breakthrough" the orb claimed the prize. Over 27,000 tweets using the designated hashtag came in during the 90min activation, cementing the NARS x Christopher Kane collection as a must-have for the SS15 beauty season.