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Working with renowned advertising firm, Deutsch LA, in conjunction with retailer, Target, Guild produced an environment for social interaction and engagement for the 2015 TED Conference in scenic Vancouver, Canada. The theme of the conference was “The Daring Truth”, which materialized into a series of optical illusions designed to challenge attendee’s ever-changing perspectives of truth. Guild designed, engineered, and fabricated the full installation including flooring, custom seating, coffee bar, and the sound booth for the Lightwave Technology experience. Notable guests of the conference that interacted with the experience space included the Mayor of Vancouver, Amazon CEO Jeff Bezos, and Monica Lewinsky.