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Cube Mountain
Known for their performance apparel that allows for adventure-seekers to climb to new intrepid heights, New Zealand based brand, Icebreaker, wanted to bring the nature of their outdoor pursuits in to their legendary Soho flagship location. Using stacked laminated plywood boxes, Guild, in conjunction with Mapò Studios, created a geometric mountainside that was reimagined as a dynamic merchandising fixture that doubled as an art installation.
Cube Mountain