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Holiday Pop-Up
The holiday season in New York City remains the busiest time of year for America's largest metropolis. To help engage shoppers in a heavily-saturated landscape, leading technology publication, WIRED, partnered with Guild to bring their 2014 Holiday Pop-Up shop to life. Interactive-tech, coupled with printed graphics communicated the WIRED story to their consumers in an engaging fashion, all while maintaining the publication's brand ethos of innovation.
Holiday Pop-Up