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Soho Flagship
Ombre, a major trend of the FW15 season, graced many runways and magazine spreads across the globe. To capitalize on the trend, Guild created custom fixtures for the flagship location of premium retailer, Opening Ceremony, for their Soho, NYC location. Custom formulated paint gave the dense wire framework of the merchandising fixtures its on-trend façade, while overhead lighting illuminated the smallest of details in the shop’s coveted RTW collection.
Soho Flagship